Philippines is Now a Global Care Destination Last March, the 4th World Health Tourism Congress (WHTC) was held and proved to be a major milestone for the medical tourism industry. We are proud that with The Zen Institute medical spa we were able to participate and attend its activities like the B2B (business to business) sessions where we met prospective buyers and clients. Surely, the WHTC launched the Philippines as a major medical tourism destination with superb medical facilities and expertise as well as post procedure facilities. The Congress was well attended by health officials and executives from companies based in the Middle East, the United States, Europe and Australia. Local participants were representatives from various hospitals and clinics, spas, health resorts, ambulance companies, as well as medical facilitators and tourist agencies. The three-day conference provided opportunities for both buyers and sellers to explore the Philippine model through its workshops, business to business sessions and a tour of participating hospitals. “This Congress is an opportunity, a potential tipping point, to convince major decision makers in the global health industry that we posses the professionalism and expertise to address the needs of their clientele,” enthuses Tourism Secretary Ace Durano. “At the same time, this is the best time for us to reinforce our reputation as a caring people – a character that humanizes medicine and positively affects the wellbeing of patients.” With developed countries bracing the financial crisis, foreign clients are in search of affordable and effective alternatives to their medical needs. The Philippine model, as espoused by the Department of Tourism, incorporates and makes available the world-class facilities, best trained medical practitioners, wellness centers and tourist destinations that we can offer to the world. The diverse range of providers that we have addresses the needs of medical travelers for treatments and vacation possibilities as part of their recovery and recuperation period. Truly, these are exciting times for the Philippines as an emerging prime player in medical travel and tourism. And we are so glad that The Zen medical spa is a part of this industry’s growth. |